1. What is the true value of a lost customer? Author/Creator: Hogan, John E. (College teacher) Publication/Creation: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002 Resource Type: Book Access & Availability: Loading
2. Bilingual consumers and the Web : moderators of language effects in Website navigation Author/Creator: Luna, David Publication/Creation: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002 Resource Type: Book Access & Availability: Loading
3. Superiority in customer relationship management : consequences for competitive advantage and performance Author/Creator: Day, George S. Publication/Creation: Cambridge, Mass. (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Insitute, 2002 Resource Type: Book Access & Availability: Loading
4. The effect of store brand share on retail margins : an empirical analysis Author/Creator: Ailawadi, Kusum L. Publication/Creation: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002 Resource Type: Book Access & Availability: Loading
5. The market evolution and sales take-off of product innovations Author/Creator: Agarwal, Rajshree Publication/Creation: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002 Resource Type: Book Access & Availability: Loading
6. A model-based approach for planning and developing a family of technology-based products Author/Creator: Krishnan, V. (Viswanathan) Publication/Creation: Cambridge, MA : Marketing Science Institute, 2000 Resource Type: Book Access & Availability: Loading
7. Global branding : June 20-21, 2000, Hotel Palace, Milan, Italy Publication/Creation: Cambridge, Mass. : Marketing Science Institute, [2000] Resource Type: Book Access & Availability: Loading
8. Justifying profitable pricing Author/Creator: Urbany, Joel Publication/Creation: Cambridge, MA : Marketing Science Institute, 2000 Resource Type: Book Access & Availability: Loading
9. A conceptual framework for understanding e-service quality : implications for future research and managerial practice Author/Creator: Zeithaml, Valarie A. Publication/Creation: Cambridge, Mass. : Marketing Science Institute, [2000] Resource Type: Book Access & Availability: Loading
10. Towards a system for monitoring brand health from store scanner data Author/Creator: Bhattacharya, C. B. Publication/Creation: Cambridge, Mass. : Marketing Science Institute, [2000] Resource Type: Book Access & Availability: Loading