1. Advertising effectiveness in a crowded television environment Author/Creator: Ray, Michael L. Publication/Creation: Cambridge, Mass. : Marketing Science Institute, 1978 Resource Type: Book Access & Availability: Loading
2. McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum Author/Creator: McMahan, Harry Wayne Publication/Creation: [East Greenwich, R. I.] : [Weaver Pub. Co.], [1973-] Resource Type: Book Access & Availability: Loading
3. Television as an advertising medium Author/Creator: United States. Office of Domestic Commerce Publication/Creation: Washington : U.S. Govt. Print. Off, 1949 Resource Type: Book Access & Availability: Loading
4. Television advertising and children Author/Creator: Young, Brian M. Publication/Creation: Oxford : Clarendon Press ; New York : Oxford University Press, 1990 Resource Type: Book Access & Availability: Loading
5. The Effects of television advertising on children : review and recommendations Publication/Creation: Lexington, Mass. : D.C. Heath, [1980] Resource Type: Book Access & Availability: Loading
6. Experimental research on the effects of TV clutter : dealing with a difficult media environment Author/Creator: Ray, Michael 1973- (Michael J.) Publication/Creation: Cambridge, Mass. : Marketing Science Institute, 1976 Resource Type: Book Access & Availability: Loading
7. Possible anticompetitive effects of sale of network TV advertising. : Hearings, Eighty-ninth Congress, second session, pursuant to S. Res. 191 Author/Creator: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publication/Creation: Washington : U.S. Govt. Print. Off, 1967- Resource Type: Book Access & Availability: Loading
8. Successful radio and television advertising Author/Creator: Seehafer, E. F. 1921-1996. (Eugene Fred) Publication/Creation: New York : McGraw-Hill, 1951 Resource Type: Book Edition: 1st edition. Access & Availability: Loading
9. SRDS TV & cable source Publication/Creation: Des Plaines, IL : SRDS Resource Type: Journal, Newspaper or Serial Access & Availability: Loading
10. TV & cable source Publication/Creation: [Des Plaines, IL] : [Standard Rate & Data Service], [1994-] Resource Type: Journal, Newspaper or Serial Access & Availability: Loading
