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Television marketing : network, local, and cable
Author/Creator:
Poltrack, David
Publication/Creation:
New York : McGraw-Hill, [1983]
Resource Type:
Book
More Details
Additional/Related Title Information
Full Title:
Television marketing : network, local, and cable / David Poltrack
Subjects/Genre
Subjects:
Television advertising
Cable television advertising
Description/Summary
Language:
English
Physical Type/Description:
xii, 395 pages : illustrations ; 24 cm
Additional Identifiers
Catalog ID (MMSID):
990020336010302486
ISBN:
0070504067 :
OCLC Number:
09322882
Barcode:
000011366729
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