Effective television advertising : a study of 1000 commercials

Author/Creator:

Stewart, David W.

Publication/Creation:

Lexington, Mass. : Lexington Books, [1986]

Resource Type:

Book

More Details

Additional/Related Title Information

Full Title:

Effective television advertising : a study of 1000 commercials / David W. Stewart, David H. Furse

Related Names

Additional Author/Creators:

Furse, David H.

Subjects/Genre

Subjects:

Television advertising

Description/Summary

Language:

English

Physical Type/Description:

xii, 178 pages ; 24 cm

General Note:

Includes index.

Additional Identifiers

Catalog ID (MMSID):

990020709330302486

ISBN:

066911751X (alk. paper)
9780669117516 (alk. paper)

OCLC Number:

12550226

Barcode:

000020345482