Advertising to children : new directions, new media

Publication/Creation:

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014

Resource Type:

Book

More Details

Additional/Related Title Information

Full Title:

Advertising to children : new directions, new media / edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, UK, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK.

Related Names

Additional Author/Creators:

Blades, Mark, editor

Subjects/Genre

Subjects:

Advertising and children
Television advertising and children
Advertising--Psychological aspects

Description/Summary

Table of Contents:

Machine generated contents note: -- 1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford5. Alcohol Advertising and Young People; Barrie Gunter6. Advertising to Children in China; Kara Chan7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades.

Summary:

"This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements"--

Language:

English

Physical Type/Description:

xi, 254 pages ; 23 cm

Additional Identifiers

Catalog ID (MMSID):

990035127260302486

ISBN:

9780230252028 (hardback)
0230252028 (hardback)

OCLC Number:

871331238

Barcode:

010002824500