The 1950's : no sex, please, we're American -- The pill and the media -- Playboy magazine -- James Bond -- Jim Morrison of The Doors -- All in the family -- Cosmopolitan magazine -- Donahue -- Three's company -- Movies of the 1980s -- American advertising -- Madonna -- The gay nineties -- The Black nineties -- Semen on the front page -- Youth media -- Paying for sex (on cable) -- Cyberporn -- Reality television -- "Sexual literacy".