The B Corp handbook : how to use business as a force for good
- Author/Creator:
- Honeyman, Ryan
- Publication/Creation:
- San Francisco : Berrett-Koehler Publishers, 2014
- Resource Type:
- Book
- Edition:
- First edition.
More Details
Additional/Related Title Information
- Full Title:
- The B Corp handbook : how to use business as a force for good / Ryan Honeyman ; foreword by the cofounders of B Lab
- Series Titles:
- A BK Business book
BK business book.
- Related/Included Titles:
- Overview --
Using Business as a Force for Good Is Good for Business --
Brief History: From AND 1 to B Corps --
Search for "What's Next?" --
B Corps: The Quick and Dirty --
Why B Corps Matter --
Ten Benefits of Becoming a B Corp --
Typical Outcomes for You and Your Business --
Being Part of a Community of Leaders with Shared Values --
Attracting Talent and Engaging Employees --
Increasing Credibility and Building Trust --
Generating Press --
Benchmarking and Improving Performance --
Attracting Investors --
Protecting a Company's Mission for the Long Term --
Building Collective Voice --
Saving Money --
Leading a Global Movement --
B Impact Assessment --
How to Use Business as a Force for Good --
Good for Workers --
Quick Assessment of Worker Impact --
Reflections and Next Steps --
Good for the Community --
Quick Assessment of Community Impact --
Good for the Environment --
Quick Assessment of Environmental Impact --
Good for the Long Term --
Quick Assessment of Long-Term Impact --
Good to the Core --
Quick Assessment of Core Impact --
Quick Start Guide --
Getting Started --
Get a Baseline --
Engage Your Team --
Create a Plan --
Implement --
Fine-Tune --
Celebrate and Next Steps --
Conclusion --
One Goal, Many Paths --
What Does Success for the B Corp Movement Look Like?
Subjects/Genre
- Genre:
- Electronic books
- Subjects:
- Social responsibility of business
Social entrepreneurship
Description/Summary
- Table of Contents:
- Machine generated contents note: 1. Overview -- Using Business as a Force for Good Is Good for Business -- Brief History: From AND 1 to B Corps -- Search for "What's Next?" -- B Corps: The Quick and Dirty -- Why B Corps Matter -- 2. Ten Benefits of Becoming a B Corp -- Typical Outcomes for You and Your Business -- Being Part of a Community of Leaders with Shared Values -- Attracting Talent and Engaging Employees -- Increasing Credibility and Building Trust -- Generating Press -- Benchmarking and Improving Performance -- Attracting Investors -- Protecting a Company's Mission for the Long Term -- Building Collective Voice -- Saving Money -- Leading a Global Movement -- 3. B Impact Assessment -- How to Use Business as a Force for Good -- Good for Workers -- Quick Assessment of Worker Impact -- Reflections and Next Steps -- Good for the Community -- Quick Assessment of Community Impact -- Reflections and Next Steps -- Good for the Environment -- Quick Assessment of Environmental Impact -- Reflections and Next Steps -- Good for the Long Term -- Quick Assessment of Long-Term Impact -- Reflections and Next Steps -- Good to the Core -- Quick Assessment of Core Impact -- Reflections and Next Steps -- 4. Quick Start Guide -- Getting Started -- Week 1 Get a Baseline -- Week 2 Engage Your Team -- Week 3 Create a Plan -- Week 4 Implement -- Week 5 Fine-Tune -- Week 6 Celebrate and Next Steps -- 5. Conclusion -- One Goal, Many Paths -- What Does Success for the B Corp Movement Look Like?
- Summary:
- Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business-led by well-known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy-recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand.
- Language:
- English
- Physical Type/Description:
- 1 online resource
- Local Note:
- Available to current Emory faculty, students and staff.
Additional Identifiers
- Catalog ID (MMSID):
- 9937423261902486
- ISBN:
- 9781626560444
9781626560451
1626560447
1626560455 - OCLC Number:
- 890071129
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